On my way to work this morning I noticed a billboard on the Turnpike that just says, "The Algorithm Constantly Finds Jesus". At first I thought it was another evangelical message. Then I saw one near the Lincoln Tunnel that says "The Algorithm Killed Jeeves".
Ok, so I was intrigued and Googled it.
Turns out, it's a campaign from Ask.com whose mascot used to be Jeeves, that quintessential British butler. According to ValleyWag, Ask is touting that its algorithm is superior to Google's. Ask also staged "a guerrilla campaign against Google's 'information monopoly' in London".
Will it actually get me to use Ask.com? Remains to be seen.
If Ask were really smart, they would have bid on Google for a combination of the keywords "billboard", "algorithm", "Jesus", and "Jeeves" to make searches with those words return Ask.com first on Google's results.
Update: Ask.com doesn't even show up first in Ask.com's search results. :P
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