Right outside of the subway entrance in the Port Authority today were two people in gold star costumes and someone taking a picture with them. It was an ad for Dancing with the Stars! A woman shouted at us to remember to watch it tonight.
I guess it was partially effective because I remember that I saw them but I'm not planning on watching the show. Then again, it could have been a dream as I was not fully awake from my nap on the bus.
Come to think of it, it's a really smart campaign. If the MTA gives them the counts of how many people came in and out of the subway during the time the gold stars were there, they'll know exactly how effective the ad is by comparing the show's ratings with how many people saw the ad.
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